About



With a design, marketing, fashion and events background, honed within the halls of David Jones, Australia’s leading luxury department store, Eddie Yacoubian established the leading production, design and creative agency Eventing Edge in 2000, successfully combining his expert style, creative vision and particular expertise in curating stunning showcases for his multitude of local, luxury and international clients, while still retaining DJ’s as a major event client for the next ten years!
With his eye for detail, flair for florals and his deep appreciation for the power of scent, way before it became the “sensory experience” as it is known today, Eddie became the “go to guy” for some of the world’s leading luxury, lifestyle, beauty and fragrance brands including Tiffany & Co, Balmain, Estee Lauder, Jo Malone, La Mer, Burberry, Jean Paul Gaultier, Issey Miyake, Nespresso, Qualia Hamilton Island & Tom Ford.
Being immersed in the beauty world at the highest level took Eddie to New York, London, Italy and of course to the true home of fragrance, Paris, France where he studied perfumery at the House of Fragonard. This bucket list experience planted the seed of an idea for Eddie to create his own fragrance, which then evolved into his NEW candle range, Oscar Amherst.